Study from Facebook

Study from Facebook is an exclusive application designed for users who have received an invitation to participate in the Facebook Viewpoints Study program. It serves a critical role in market research by gathering valuable insights into app usage behavior and preferences, which are integral to enhancing product experiences across Facebook and its associated community.

Upon installation, the app tracks various aspects of app usage. Key data points include the roster of apps installed on your device, the duration and frequency of app usage, and details such as your country, device type, network specifics, and language preferences. It also examines interaction with features within apps, identifies service provider information such as advertising networks, and in the case of the Paired Devices program, analyzes Bluetooth connections and device identifiers.

The information collected is not sold to third parties and is strictly used for study purposes to uncover trends and understand user interactions deeply. Notably, sensitive personal data such as user IDs, passwords, or content shared through communications or advertisements remain untouched and private. Additionally, the data acquired does not influence your personal experience on other Facebook Company Products.

Furthermore, data utilization incorporates broader insights into participants' demographics provided to Facebook Viewpoints or Facebook, contributing to a more tailored experience, which includes the optimization and delivery of advertisements across Facebook Company Products.

Participants interested in contributing to the collective improvement of Facebook's ecosystem can find further details about data usage and privacy considerations by reviewing the Data Policy and Terms. Such transparency ensures users are fully informed about the parameters and assurance of their involvement in the program.